The Edge Global
Los Angeles, California, USA
The Edge Global
Los Angeles, California, USA
Business transformation through
dynamic brand building to give
you the edge on the competition
The Edge was founded by Andy Gibson in 2018. Andy is an executive level leader with 40 years of experience in creating strategies that transform brands and move businesses forward. During a successful career he has been the Chief Marketing Officer at Bacardi, Walgreens Boots Alliance and Foster’s Brewing. Prior to this he performed a number of marketing and General Management roles at Diageo which saw him lead teams in Western Europe, North and South America, Asia Pacific and Australia. He has worked at McDonald’s and Mars and has demonstrable experience in the FMCG sector, Quick Serve Restaurants, Beverage Alcohol, Health & Beauty along with considerable expertise in Retail.
Our conviction is that the secret to success is not just brand, it’s about finding a brand’s competitive edge… AND driving it across all touchpoints.
We believe BRAND BUILDING is more than just the domain of the MARKETING department – Building a successful brand requires the attention of the total company.
Every part of your story matters, every employee is relevant and every function has meaning.
The experience your consumer has with your brand is critical as these experiences have the potential to either build or detract from your business.
